Instagram’s text-only logo, known as the wordmark, is receiving a makeover after a decade, as revealed by platform head Adam Mosseri. The updated version showcases a bolder and more structured font compared to the previous cursive style.
Mosseri stated that the change was necessary for a more modern and clean look while maintaining elements of the original Instagram design. This update is part of a broader brand identity refresh by Meta, the parent company, described as an evolution that respects the company’s heritage.
While some users expressed disappointment over the alteration, criticizing Meta’s decision-making, others humorously likened the new logo to “Instagzam,” highlighting the resemblance of the cursive “r” to a “z.” The online community engaged in light-hearted banter about the rebranding, with some humorously linking it to the rising prices of memory chips.
Despite the mixed reactions, Instagram remains a popular platform under Meta’s umbrella, boasting a substantial user base of two billion daily users in the last quarter. This places Instagram ahead of competitors like TikTok, which reportedly has around one billion daily active users.
Instagram has faced criticism in the past for controversial updates, including a quickly retracted feature allowing AI-generated images from public posts. Additionally, accusations of feature imitation and comparisons to other platforms have surfaced, such as with the short-lived app BeReal.
The responses to Mosseri’s announcement of the new wordmark were predominantly positive, with users praising the update as fresh, timeless, and visually appealing. Notably, Mosseri limited comments on his post, limiting the ability for all users to leave feedback.