B&M is selling a new product that looks very similar to one that’s much more expensive. The retailer is well known for it’s affordable items across homeware, food, cleaning supplies and more – and there might be a new favourite in stock.
The bargain retailer is currently stocking the Natural Wave Paper Rope Shade, which is drawing comparisons to luxury brand Laura Ashley. B&M took to Instagram to share the product.
The clip showed off B&M version of the product alongside a photo of Laura Ashley’s Libra Interiors Metal Gold/Jute Natural Natrang Wavy Pendant Shade. The post was captioned: The bargain lampshade of dreams! Can you believe this stunning rope shade is only £10?!
“@emandfranhome has styled it in her bedroom; we think it looks FAB! Who else loves this shade?!”
The short clip racked up more than 1,000 likes and a number of comments from impressed shoppers. Beneath the post, one person said: “It’s gorgeous”, and a second wrote: “The best.”
A third shopper added: “We love ours,” while a fourth said: “Love this!” and a fifth claimed: “I have two.” A different shopper wrote: 2Need to find these” and another added: “Ohh love it.”
B&M’s Natural Wave Paper Rope Shade is being compared to the Laura Ashley Libra Interiors Metal Gold/Jute Natural Natrang Wavy Pendant Shade. They both feature very similar designs, with almost matching wavy shapes, though there are some slight differences, including the materials they are made with, as well as the B&M version being deeper than Laura Ashley’s.
B&M’s product description reads: “Style up your space with this Wave Paper Rope Shade. This decorative rope shade is the perfect way to add a natural charm to your home.”
The B&M shade is priced at £10, while the luxury version comes in at £70 (on sale from £145). This means shoppers could save £60 by opting for the bargain version of the product.
While you can’t purchase the shade on B&M’s website, shoppers can find their nearest local store. Use the tool here.
At Reach and across our entities we and our partners use information collected through cookies and other identifiers from your device to improve experience on our site, analyse how it is used and to show personalised advertising. You can opt out of the sale or sharing of your data, at any time clicking the “Do Not Sell or Share my Data” button at the bottom of the webpage. Please note that your preferences are browser specific. Use of our website and any of our services represents your acceptance of the use of cookies and consent to the practices described in our Privacy Notice and Cookie Notice.
