Sky TV customers are in for a significant update as the UK broadcaster gears up for a major announcement on February 11 in central London. The company has hinted at something substantial coming up, sparking anticipation among users. Sky’s history of hosting in-person events only for significant reveals has led to speculation about what might be unveiled at this event.
While hopes for new hardware may be dashed, given Sky’s recent TV range refresh with the Sky Glass Gen 2 and Sky Glass Air, there is a possibility of an upgraded Stream Box Gen 2 being introduced. However, the primary focus is expected to be on content, especially with the imminent launch of HBO Max in the UK in March.
HBO Max, a standalone streaming service renowned for popular series like The Last of Us, Game of Thrones, Westworld, and Succession, will be accessible to Sky customers at no extra charge, with some premium content requiring a full HBO Max subscription. The event is likely to shed light on the partnership with HBO Max, new content strategies, and potential updates on bundles or viewing options combining TV, broadband, and mobile services.
As industry analyst Paolo Pescatore noted, Sky faces challenges ahead as content exclusivity diminishes, leading to increased competition from telecom providers. The evolving landscape may push Sky towards emphasizing connectivity services like broadband and mobile. The upcoming announcement coincides with HBO’s expansion into key European markets and Warner Bros. Discovery’s new retail partnerships, indicating strategic shifts in the industry.
Live updates from the event in London’s West End will be covered by Mirror Online, starting at 10am on February 11.