The recent Uswitch awards ceremony in London’s Canary Wharf unveiled some unexpected winners. These awards, determined by a panel of judges and the public, showcased smaller, budget-friendly mobile networks as the standout performers in the 2026 Uswitch rankings.
Among the standout mobile providers were VOXI, Tesco Mobile, Lebara, and giffgaff, recognized for their exceptional services in categories such as Mobile Network of the Year, Best Mobile Network for Customer Service, and Best Mobile Network for Roaming.
In a surprising turn, EE claimed the top spot for National Broadband Provider of the Year, surpassing its mobile reputation. Other broadband honorees included YouFibre, Plusnet, Vodafone, and Virgin Media.
Ernest Doku, a telecoms expert at Uswitch, emphasized the shift towards seeking value for money in 2026, highlighting the consumer trend of choosing networks that offer maximum benefits.
The Uswitch Telecoms Awards aim to assist customers in finding the best deals tailored to their needs, whether prioritizing affordability or specific requirements. The winners across broadband and mobile categories reflect the evolving preferences of consumers in the telecommunications industry.