Cadbury has recently reduced the size of its Mini Eggs bags while keeping the price unchanged, causing dissatisfaction among consumers. The bags now contain 74g of the Easter treat, down from 80g earlier in 2025, but are still priced around £2.
This strategy, known as shrinkflation, involves decreasing product size while maintaining the original price. Prices for Cadbury Mini Eggs can vary depending on the retailer, with prices listed at £2.36 on Cadbury’s website, £2 at Morrisons, and £1.74 at Asda. Some customers have taken to social media platforms to express their frustration over the size reduction.
Mondelez International, the parent company of Cadbury, attributed the size reduction to increased production costs. Ingredients like cocoa and dairy have become more expensive, leading to higher manufacturing expenses. The company stated that despite absorbing some of these costs, they had to slightly reduce the weight of the Mini Eggs bags to remain competitive without compromising on taste and quality.
The Mirror reached out to Mondelez for further comments on the matter. This change follows a similar reduction in the weight of Quality Street chocolates from 600g to 550g during the holiday season.
Food policy expert Gavin Wren highlighted Nestle’s parallel product weight reduction, questioning the ongoing trend of shrinking product sizes. Nestle responded by explaining that product ranges and prices are determined by various factors, including manufacturing costs and customer preferences, ensuring competitive pricing and variety for consumers.
Overall, the trend of shrinkflation in the food industry raises concerns among consumers and experts regarding product value and pricing strategies.