A shocking 40% of children are missing out on the chance to give new sports a go, with pricey gear and a lack of local facilities holding them back, according to new figures. A survey of 1,000 youngsters aged five to 16 revealed that 37% are keen to try a new sport or physical activity but find themselves unable to.
Their parents, who also took part in the study, pinpointed the scarcity of nearby venues as the top reason their kids are unable to have a go at something different. While steep costs and their children’s self-doubt were also significant obstacles.
According to the research school PE classes are where most kids get active regularly (54%), but 38% of kids shared that they are not interested in the majority of sporting activities and 9% only do exercise ‘because they have to.’
To tackle this issue, British Olympic skateboarder Lola Tambling has joined forces with cereal brand Weetabix urging young kids to try their hand at new athletic pursuits.
During a special gathering at BaySixty6 Skatepark in Notting Hill, London, the 17 year old shared her skills and advice with eager fans and budding boarders.
Lola enthused: “Skateboarding changed my life. I want other kids to find their thing too. Trying something new can be scary, but it’s also the first step towards discovering what you’re passionate about.
Children are most likely to be inspired to get active by their family (57%), friends (53%), and teachers (35%). A fifth are also more likely to be active if it’s part of a team sport as they prefer this to individual activities.
Walking – whether to school or with the dog – was one of the top forms of activity, as well as playing football. Other frequent pursuits include swimming, playground activities, and cycling.
The event featured a Bix Breakfast Bar, where guests could sample the new Weetabix Crispy Minis Caramelised Biscuit flavour.
Speaking about the event and Lola’s enthusiasm, brand spokesperson Emily Hill, said: “When you listen to Lola talk about what skateboarding has given her outside the bowl, it makes you realise how significant the impact of enhancing participation in sport can be to youngsters, whatever sport that may be.
“That’s why we want to encourage the next generation to try new activities that might help them find a new hobby or passion.”
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