For several months, there have been increasing demands for skincare brand Neutrogena to address an accusation made by Hayden Panettiere back in May. These calls grew even louder following the actor’s recent passing. Neutrogena has now issued a statement via Instagram, where commenting has been disabled. The company did not delve into specifics regarding the termination of its long-standing collaboration with Panettiere or address the claim that it was linked to her discussion about postpartum depression.
Neutrogena expressed pride in its partnership with Panettiere but acknowledged that she felt unsupported during a challenging period. The brand emphasized that such behavior does not align with its values. Panettiere, known for her roles in various TV shows and as a former global ambassador for Neutrogena, shared her struggle with postpartum depression in 2015, shortly before the partnership ended.
During a podcast earlier this year, Panettiere alleged that Neutrogena attempted to terminate her contract due to her remarks on postpartum depression, citing a morality clause. Despite intervention from her representative, she anticipated not being rehired by Neutrogena. Panettiere noted the lack of communication from the company following the incident, highlighting the stigma surrounding postpartum depression.
After the podcast episode, fans initiated a boycott against Neutrogena, with one influencer incorporating the audio into a video criticizing the brand. Following Panettiere’s demise, supporters have reignited their criticism, flooding Neutrogena’s social media platforms, urging the company to address the allegations publicly. Neutrogena’s Instagram post expressed sorrow over Panettiere’s death, describing her as an esteemed member of the brand’s community. The company refrained from immediate responses out of respect for Panettiere’s family.
Neutrogena commended Panettiere’s courage in speaking out and pledged to contribute to raising awareness about postpartum depression. The brand announced plans for a substantial investment in a community health partner to enhance support for women, including those dealing with postpartum depression. Further details on these initiatives will be provided once implemented.