Starting from April 1st, Virgin Media users who already subscribe to Sky Entertainment channels will receive Sky Atlantic at no extra cost. This update will be available on Virgin TV 360 and Stream box platforms. To access Sky Atlantic content, customers can simply tune in to channel 111 on the Virgin TV platform or watch on-demand via Virgin TV Go.
David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, emphasized the value of seamless entertainment by offering Sky Atlantic without additional charges. This addition will allow over a million Virgin TV customers to enjoy gripping dramas and compelling stories from the UK and the US.
In addition to Virgin’s update, Sky has announced a new Ultimate TV plan, priced at £24, which includes premium channels like Disney+, Netflix, Hayu, and the upcoming HBO Max app. This plan will be accessible across Sky Glass, Sky Stream, and Sky Q platforms.
Sophia Ahmad, Sky’s Chief Consumer Officer, described this update as a “new era” for Sky and NOW, combining Sky, Netflix, Disney+, HBO Max, and Hayu into a single subscription.