As the Prime Day sales approach, shoppers need to be cautious to avoid falling victim to cybercriminals who take advantage of major shopping events. Security experts warn that scammers often use fake offers, phishing emails, and fake websites to deceive people into giving up personal information or payment details during Prime Day’s high-pressure shopping frenzy.
Check Point’s security team identified a concerning trend with a significant increase in new Amazon-related web domains registered globally between December 2025 and last month. The month of April saw a notable spike, with 1,446 new domains created, raising concerns as attackers can utilize this period to make malicious domains appear more legitimate ahead of Prime Day.
Despite the majority being safe, Check Point discovered that approximately one in every 11 newly established Amazon-themed domains was either malicious or suspicious. The resemblance of Prime Day scams to regular shopping behavior, including familiar branding, convincing checkout pages, delivery alerts, and urgent messages, makes them successful in tricking consumers.
According to Check Point, a cautious approach is the best defense against Prime Day scams. It is crucial to not only identify suspicious messages but also take the time to verify the legitimacy of offers before proceeding with any purchases, logins, or payments.
To shop safely during Prime Day, shoppers should follow simple steps to avoid fraud. Firstly, carefully scrutinize website addresses to ensure they are legitimate before entering any personal information. Scammers often create fake pages that closely resemble Amazon’s official site, so watch out for slight variations in the URL. Additionally, avoid clicking on links from emails, text messages, or social media posts and instead, manually type in Amazon’s website address.
Warning signs of potential scams include unrealistically cheap deals, refund notifications, or urgent alerts about expiring offers. These tactics aim to create a sense of urgency and pressure consumers into hasty decisions. Another common scam involves fake warnings about Prime accounts being suspended, prompting immediate action. It is advisable to verify any such claims directly through Amazon’s official website.
By being vigilant and following these precautions, shoppers can enjoy the Prime Day sales without falling victim to scammers. Prime Day is set to run from June 23 to June 26, with Express.co.uk providing coverage of the event’s top deals and offers.